Yotpo
Israeli-founded e-commerce retention marketing platform providing reviews, loyalty programs, and AI-powered discoverability solutions trusted by over 35,000 commerce brands.
Visit WebsiteCompany Overview
Yotpo is an Israeli-founded e-commerce marketing platform headquartered in New York with significant R&D operations in Tel Aviv. Founded in 2011 by Tomer Tagrin (CEO) and Omri Cohen (CTO) in Tel Aviv, the company provides a suite of retention marketing solutions designed to help online brands drive repeat purchases and build customer loyalty.
Yotpo's platform encompasses product reviews and user-generated content (UGC), loyalty and referral programs, SMS marketing, email marketing, and subscriptions. The platform integrates with major e-commerce platforms including Shopify, BigCommerce, and Magento, serving over 35,000 commerce brands worldwide including notable names like Steve Madden, Princess Polly, Brooklinen, and Revolution Beauty.
Yotpo has raised over $100 million in funding from investors including Bessemer Venture Partners, Access Industries, and Marker. The company has made strategic acquisitions including SMSBump (SMS marketing) and Swell Rewards (loyalty programs) to build its comprehensive retention marketing suite. Yotpo employs several hundred people across offices in Tel Aviv, New York, London, and Sofia.
Key Technologies
- AI-powered product reviews and UGC platform
- Customer loyalty and referral program engine
- SMS and email marketing automation
- E-commerce platform integrations (Shopify, BigCommerce)
- AI discoverability and search optimization
Use Cases & Applications
- E-commerce customer review collection and display
- Customer loyalty program management
- SMS and email retention marketing
- User-generated content curation
- E-commerce conversion rate optimization
Strategic Value to U.S.-Israel Alliance
Yotpo represents Israeli innovation in e-commerce technology. The company demonstrates Israel's strength in building global SaaS platforms for digital commerce.
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