OwnBackup
Last updated: Jul 31, 2026
OwnBackup was a SaaS data-protection company founded in Israel and headquartered in Englewood Cliffs, New Jersey. Its backup, recovery, archiving, data-masking, seeding, and security products are now operated as Own from Salesforce after Salesforce agreed to acquire Own Company in 2024.
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OwnBackup built cloud-native data protection for SaaS applications rather than treating SaaS as a thin extension of on-premises infrastructure. Its core capability was automated, independent backup of application data, files, attachments, and metadata, followed by granular comparison and restoration. The product model addressed a specific weakness in SaaS operations: a platform provider can deliver availability for its service while leaving customers responsible for accidental deletion, malicious administrative changes, corrupted integrations, retention obligations, and recovery of a particular record or configuration. Current Salesforce documentation describes the successor Own from Salesforce portfolio as supporting automated backups, point-in-time and granular recovery, metadata protection, archival, sandbox seeding, data masking, and security administration across Salesforce and selected other SaaS ecosystems.
The customer problem is operational and compliance-oriented. Salesforce, ServiceNow, Workday, Microsoft Dynamics, and similar systems hold business-critical records, but customers still need independent recovery copies, controlled retention, auditability, and a way to restore only the affected data. Own's value proposition therefore sits between backup infrastructure, SaaS administration, data governance, and business continuity. Its workflow is especially relevant to organizations where a full tenant rollback is unacceptable: administrators can investigate changes, isolate the affected objects or records, and restore a narrower set while preserving surrounding production state. Data masking and sandbox seeding also extend the product beyond disaster recovery into safer development and testing.
Commercially, this was a scaled enterprise software business rather than an early technical experiment. Salesforce stated in its acquisition announcement that Own was trusted by nearly 7,000 customers and had expanded from backup and recovery into archiving, seeding, security, and analytics. LinkedIn reports a 501-1,000 employee range and offices in New Jersey, Tel Aviv, and London; those figures should be read as company-level historical indicators because the business is now embedded in Salesforce. Salesforce announced a proposed approximately $1.9 billion cash acquisition on September 5, 2024, and current official product documentation identifies Own's capabilities as integrated into Salesforce's platform. This supports mature-product and market-validation conclusions, but it does not provide a basis for assuming independent post-acquisition revenue, headcount, or roadmap autonomy.
The competitive position came from application-specific depth, recovery precision, and an ecosystem distribution advantage. Generalist backup vendors such as Rubrik, Druva, Veeam, Commvault, and Cohesity compete for broader data-protection budgets, while Salesforce-native tools and other SaaS specialists compete for the same administrator and compliance workflows. Own's historical differentiation was its understanding of SaaS object relationships, metadata, permissions, API limits, and sandbox workflows, combined with a product surface broader than simple backup. The trade-off is dependence on the APIs, authentication model, and commercial policy of the protected platform; the same integration depth that creates value can make product behavior vulnerable to upstream changes.
The defense and national-security relevance is credible but indirect. Military units, government agencies, defense contractors, and critical-infrastructure operators increasingly depend on commercial SaaS for logistics, finance, human resources, procurement, and collaboration. Independent recovery, immutable or separately controlled copies, audit trails, least-privilege administration, and tested restoration can reduce the operational impact of ransomware, insider misuse, supply-chain compromise, and destructive configuration changes in those environments. That does not make Own a military system, an offensive cyber capability, or evidence of defense deployment. The strongest dual-use case is continuity and cyber resilience for organizations whose mission data resides in SaaS platforms. Salesforce ownership may improve enterprise distribution and integration, while also reducing the relevance of OwnBackup as an independent startup direct diligence target.
Dual-Use Assessment
Own's core technology has substantive dual-use value as SaaS continuity and cyber-resilience infrastructure. Commercial enterprises use independent backups, granular restore, access controls, audit trails, and retention policies to recover from human error, integration faults, outages, and ransomware. Government, defense, and critical-infrastructure organizations face the same failure modes in SaaS systems supporting non-kinetic mission operations. The relevance is defensive and operational rather than weapons-related: public evidence supports a resilience use case, not a claim of military deployment or classified capability.
Strategic Fit Assessment
OwnBackup is not an independent startup after Salesforce's announced 2024 acquisition and its subsequent integration as Own from Salesforce. The historical business showed strong enterprise traction and a clear data-resilience market, but the current record should not be interpreted as an strategically relevant standalone opportunity. Diligence on the technology would instead focus on Salesforce product strategy, customer migration and retention, platform concentration, integration quality, and whether independent recovery and governance remain differentiated as Salesforce expands native capabilities.
Strategic Value to U.S.-Israel Alliance
Own provides strategic value as a platform-level resilience and governance capability. It helps Salesforce address customer concerns about data loss, recovery precision, compliance operations, sandbox safety, and security administration across supported SaaS environments. For defense-adjacent and critical-infrastructure users, the relevant benefit is recoverability of mission-support data and reduced downtime after cyber incidents. The acquisition also gives Salesforce control of a mature application-data protection layer, although that value is constrained by dependence on Salesforce's ecosystem and by the absence of public evidence that Own is a defense-specific product.
Key Technologies
- API-driven cloud-to-cloud backup of SaaS records, files, attachments, and metadata
- Granular point-in-time comparison and restoration of records, fields, objects, and configuration
- Independent backup storage and retention policy controls
- SaaS-aware relationship preservation for recovery and sandbox seeding
- Data masking and anonymization for development, testing, and training environments
- Role-based access control, audit logs, and security-posture administration
- Archiving and lifecycle management for high-volume SaaS data
Use Cases & Applications
- Recovering Salesforce or other supported SaaS data after deletion, corruption, or a malicious administrative change
- Restoring application metadata and permissions after a faulty deployment or integration failure
- Maintaining independently controlled recovery copies for business continuity and ransomware response
- Seeding development and test environments with relationship-preserving, masked production-like data
- Archiving inactive records to manage production performance, retention, and data-lifecycle requirements
- Supporting audit and compliance investigations with change history, access controls, and restore evidence
- Improving continuity for government, defense contractors, and critical-infrastructure operators that rely on SaaS for mission support
Sources and verification
This profile is based on public-source research, Claw & Talon curation, and editorial judgment. Inclusion does not imply endorsement, partnership, investment, or a recommendation to transact. Readers should still confirm current status, customers, funding, and product claims before relying on this profile. The editorial policy explains how profiles are researched, where automated drafting is used, and how corrections work.
This record lists 4 public references used for company identity, status, positioning, or material-claim review.
Public sources
The links below are visible public references used for source discipline around company identity, status, funding, customer, acquisition, public-company, or other material claims where available.
- owndata.com Public source used for profile verification.
- investor.salesforce.com Public source used for profile verification.
- help.salesforce.com Public source used for profile verification.
- LinkedIn company page Public source used for profile verification.
- Profile update timestamp Last updated in the Claw & Talon database on Jul 31, 2026.
Investor Lens
What this entry is
Acquired asset
Why it may matter
OwnBackup may matter as a Cybersecurity entry with not currently an investable standalone company for Israeli technology research.
How an independent investor should read this
Not currently an investable standalone company. Read this profile as a starting point for independent verification, not as a recommendation or suitability assessment.
Evidence to verify
- Verify current status
- Verify technical claims
- Verify regulatory/export-control issues
Main investor questions
- Is this entry a benchmark, buyer, ecosystem node, acquired asset, or strategic reference rather than a live startup opportunity?
- What does this reference clarify about buyers, sector structure, public-market context, or strategic demand?
- Does the dual-use claim map to actual commercial and government/defense/resilience buyer evidence?
- What evidence would change the thesis or show that the profile is stale?
What not to infer
- Inclusion does not imply endorsement.
- Inclusion does not imply allocation availability or current fundraising.
- Scores do not indicate investment suitability or expected returns.
- Strategic importance does not automatically imply venture return potential.
Diligence questions
- What evidence verifies OwnBackup's current customer traction, deployment status, and revenue concentration?
- Which technical claims are independently demonstrable today, and which remain roadmap or pilot-stage assertions?
- Where does the product create real defense, intelligence, critical-infrastructure, or emergency-response value beyond ordinary commercial adoption?
- How does the platform integrate into existing SOC, cloud, identity, or compliance workflows without adding operational burden?
- Is the company a live venture opportunity, a mature strategic reference, an acquired asset, or primarily a market-mapping entry?
Related sector
See the Cybersecurity sector page for market context, related subcategories, and other Israeli companies in this part of the database.
Related companies
Need a diligence readout?
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