OwnBackup
Last updated: Apr 30, 2026
Israeli-founded cyber resilience platform acquired by Salesforce (2023). OwnBackup delivers SaaS-native backup, recovery, and data protection for cloud-critical business applications, now integrated as 'Own from Salesforce'.
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OwnBackup was founded in 2015 by Israeli entrepreneurs and became a leading independent SaaS data resilience platform before acquisition by Salesforce in 2023. The company developed purpose-built backup and recovery solutions specifically for cloud applications—addressing a critical gap in native cloud-to-cloud data protection. Rather than adapting legacy backup tools to cloud environments, OwnBackup engineered point-in-time recovery, metadata protection, and rapid disaster recovery orchestration optimized for SaaS platforms, especially Salesforce, Microsoft 365, ServiceNow, and Workday.
The market problem OwnBackup solved is material: cloud platform outages, ransomware attacks, malicious insider actions, and configuration errors routinely cause significant data loss for enterprises with no simple native recovery options. Traditional backup vendors treated cloud as an extension of legacy infrastructure, but SaaS data protection requires API-driven recovery, compliance-aligned retention, and minimal recovery-time objectives (RTO). OwnBackup's technology directly addresses this through automated cloud data snapshots, granular point-in-time recovery, and role-based restoration workflows.
OwnBackup achieved substantial market traction before acquisition: multi-hundred-million-dollar valuation, Series E funding, 500+ enterprise customers across regulated sectors (finance, healthcare, government), and operations across North America, Europe, and Asia-Pacific. The company built recognizable enterprise go-to-market channels and demonstrated durable defensibility against both emerging SaaS-native backup competitors and major incumbents (Veeam, Rubrik, Druva) adapting to cloud. By 2023, Salesforce's acquisition of OwnBackup reflected strategic confidence in cloud data resilience as a core platform value, not a peripheral add-on.
Strategically, cloud data resilience is now integral to enterprise continuity frameworks, regulatory compliance, and cyber defense readiness. Ransomware-as-a-service proliferation and advanced persistent threats targeting SaaS administrative credentials have made independent backup and recovery non-negotiable for defense-critical and critical-infrastructure-adjacent organizations. OwnBackup's technology enables rapid, verifiable recovery from both commodity attacks and sophisticated threats targeting SaaS environments—a dual-use value that resonates across commercial security, government cyber defense, and continuity planning.
Post-acquisition integration into Salesforce platform governance positions the technology within a larger ecosystem of data protection, compliance, and risk management. The transition to 'Own from Salesforce' reflects consolidation of leading cloud data protection IP into an enterprise platform with direct customer relationships and regulatory authority.
Dual-Use Assessment
Cloud data protection and recovery have credible dual-use applicability: commercial enterprises depend on SaaS platform continuity for revenue and operations, while defense and critical-infrastructure organizations require similar resilience against cyber attack, insider threat, and supply-chain compromise. OwnBackup's point-in-time recovery, metadata restoration, and administrative-action reversal enable rapid, verifiable recovery from both ransomware attacks and sophisticated cyber operations targeting SaaS administrative credentials. For government agencies, defense contractors, financial institutions, and critical infrastructure operators, independent SaaS backup capability directly supports continuity of operations and cyber defense posture. The technology is not intrinsically dual-use as a weapon or military tool, but provides material resilience and recoverability value across both commercial and defense-critical applications.
Strategic Fit Assessment
OwnBackup is now a Salesforce-acquired product line, not an independent startup. Prior to acquisition, it demonstrated strong market traction (500+ enterprise customers, Series E funding, multi-hundred-million-dollar valuation) and clear dual-use value. As a Salesforce-owned technology, it is no longer presented as an independent direct-diligence target as an independent opportunity. However, the historical development and market performance validate the underlying cloud data resilience opportunity.
Strategic Value to U.S.-Israel Alliance
Post-acquisition integration into Salesforce platform governance positions SaaS data protection as core to enterprise continuity and cyber defense strategy. For defense and critical-infrastructure operators, OwnBackup's technology within Salesforce's broader security and compliance framework enables rapid, verifiable recovery from both commodity and sophisticated cyber attacks targeting cloud applications. The technology's ability to recover from administrative compromise, ransomware encryption, and malicious data alteration makes it material to government and defense cyber readiness posture.
Key Technologies
- Cloud-to-cloud backup with API-driven snapshot mechanisms
- Granular point-in-time recovery and metadata restoration
- Ransomware-impact reversal and configuration rollback
- Role-based access control and compliance-aligned data retention
- Automated disaster recovery orchestration for SaaS platforms
- Administrative audit and insider-threat detection integration
Use Cases & Applications
- Recovering from ransomware attacks targeting SaaS platforms without accessible backups
- Reversing malicious or erroneous administrative changes (user deletion, data modification, permission alteration)
- Accelerating disaster recovery and business continuity for cloud-dependent organizations
- Enabling regulatory compliance (HIPAA, PCI-DSS, SOX) through immutable backup retention and audit trails
- Supporting incident response and forensic investigation in regulated sectors (finance, healthcare, defense)
- Protecting mission-critical data in government and defense-contractor cloud deployments
- Reducing recovery time and cost after cloud service outages or data corruption incidents
Sources and verification
This profile is based on public-source research, Claw & Talon curation, and editorial judgment. Inclusion does not imply endorsement, partnership, investment, or a recommendation to transact. Readers should still confirm current status, customers, funding, and product claims before relying on this profile.
Public sources
The links below are visible public references used for source discipline around company identity, status, funding, customer, acquisition, public-company, or other material claims where available.
- Official website Primary public reference for company identity, positioning, and current web presence.
- Profile update timestamp Last updated in the Claw & Talon database on Apr 30, 2026.
Investor Lens
What this entry is
Acquired asset
Why it may matter
OwnBackup may matter as a Cybersecurity entry with not currently an investable standalone company for Israeli technology research.
How an independent investor should read this
Not currently an investable standalone company. Read this profile as a starting point for independent verification, not as a recommendation or suitability assessment.
Evidence to verify
- Verify current status
- Verify technical claims
- Verify regulatory/export-control issues
Main investor questions
- Is this entry a benchmark, buyer, ecosystem node, acquired asset, or strategic reference rather than a live startup opportunity?
- What does this reference clarify about buyers, sector structure, public-market context, or strategic demand?
- Does the dual-use claim map to actual commercial and government/defense/resilience buyer evidence?
- What evidence would change the thesis or show that the profile is stale?
What not to infer
- Inclusion does not imply endorsement.
- Inclusion does not imply allocation availability or current fundraising.
- Scores do not indicate investment suitability or expected returns.
- Strategic importance does not automatically imply venture return potential.
Diligence questions
- What evidence verifies OwnBackup's current customer traction, deployment status, and revenue concentration?
- Which technical claims are independently demonstrable today, and which remain roadmap or pilot-stage assertions?
- Where does the product create real defense, intelligence, critical-infrastructure, or emergency-response value beyond ordinary commercial adoption?
- How does the platform integrate into existing SOC, cloud, identity, or compliance workflows without adding operational burden?
- Is the company a live venture opportunity, a mature strategic reference, an acquired asset, or primarily a market-mapping entry?
Related sector
See the Cybersecurity sector page for market context, related subcategories, and other Israeli companies in this part of the database.
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